Jack Kapala Let’s say you have a product for brick and mortar businesses on how to get more customers. If you take the exact same information that is in your product, but customize it for a specific niche, you can charge more AND make more sales. For example, you customize the info for chiropractors and market it … Read more
First, the bad news: If you’re telling customers that you’re only selling “X” number of your digital product, they’re going to think you’re a scammer. Think about it. Back in 2000, you could tell people you’re only selling 1,000 copies and they would believe you. But it’s 2024, and people have seen this tactic so … Read more
Long story short – people buy based on the benefits, and then they justify their decision based on the features. That’s why you need both to sell. No one buys a lawn mower because it has a big engine – he buys it because he can cut his lawn in half the time and spend … Read more
You may have noticed that Internet marketing goes through phases where everyone seems to be jumping on the same bandwagon. That wagon might be the latest, greatest social network. It might be paid newsletters or membership sites or video marketing or… You get the point. There are times when it seems everyone is coming out … Read more
I see new marketers all the time who have a goal of $100,000 per year or even a million dollars per year. And how are they getting their traffic? They’re happily submitting articles, writing blog posts and commenting in forums and blogs. Now, if your goal is to earn an extra $1,000-$2,000 per month, then … Read more
Let’s say you run across an affiliate program for a product with recurring payments, such as a membership site or software. Because it’s recurring payments, you sell it once and you get paid over and over again, for months or possibly even years. Everything else being equal, these are always the best types of products … Read more
Ready to avoid a big mistake and increase your bottom line? Do you have download pages? You know, pages where people pick up their product after buying it from you?… If so, have you TESTED those download pages? Odds are it never even occurred to you. But why not? You test everything else, so why … Read more
…yet it’s a technique most marketers aren’t even aware of yet. And it’s as easy as turning video PLR snippets into lists and cash. Here’s how it works… Find some good, solid PLR videos that instruct on how to do something. They should cover the step by step method to achieve a goal. They don’t … Read more
Let’s say you promote an affiliate product and it does pretty well, earning you some nice sales. The question is, now that you’ve found a product that is selling well to your list, how do you make even more sales? Here are 3 methods: 1. Send another email to those who opened your last email … Read more
There is a super simple way to create products people want to buy. It’s so simple, in fact, that you might have heard of this technique and quickly dismissed it. Yet it works like marketing magic just about every time it’s used. Here’s the secret: Write your sales page BEFORE you create the product. That’s … Read more