Jack Kapala Ok, this is a rant but it needs to be said… I got another email the other day from someone lamenting at how darn difficult it is to start and run an online business. He went on and on about his struggles, challenges, problems… how he didn’t have anyone to sit right there and show … Read more
Every sale you make is a sale you have somehow purchased. And once you get your mind around this, marketing will become a lot easier. Free traffic? There is no such thing. Maybe you didn’t spend money to get the traffic, but guaranteed you spent time. Sales from affiliates? You spent time recruiting them and … Read more
At this point I’ve mentioned over and over that you should be building a list with just about every action you take in your business. But, why is it so important? There are several reasons — some include: Frequent, easy contact with list members Relationship building Future-proofing Scalability Passive income Multiple points of income Let’s … Read more
There’s a huge difference in sales conversions when someone is excited about a purchase they’re making vs. when they’re surprised by the possibility of a purchase. Think back to your own history. Has there ever been a product or anything you thought about buying for some time? Maybe it popped up in your thoughts throughout … Read more
You may not be able to focus 100% on your target when you are planning on building a home business. There may be many reasons for this. Many other things constantly demand your attention and interrupt you repeatedly. That said, part of learning to focus is keeping your eye trained on the target no matter … Read more
Let’s say you’re building a sales funnel to promote a new weight loss program. Your lead magnet should detail ways to lose weight. But here’s the key – make these methods painful. Discouraging. Problematic. Complicated. Etc. Maybe you give them a diet that’s difficult to follow. Or a workout plan that’s enough to make an … Read more
Do you sell a monthly membership? If not, you might want to consider it. Here’s 3 reasons to start a membership site: 1. Monthly memberships mean residual income. You sell a membership once and you get paid for it month after month until the customer cancels. 2. Selling a membership generally isn’t any harder than … Read more
I just visited the site of an EXCELLENT marketer who knows his stuff. But… Here’s what happened. I’d clicked over to one of his blog posts. Black background, BIG long hard to read headline. Okay, it’s a little much, but I can handle that. Wait, there’s a banner across the bottom in bright blue. Hmmm, … Read more
When you think about someone who is successful, what comes to mind? Most people would think of the end result of being successful – the luxury cars, first-class airline travel, the financial freedom to see the world and the ability to buy anything they wanted. But if you look closer at the successful person, you … Read more
To get lots of good reviews you’re first going to need a place where people can leave their reviews. For example, if you sell on Amazon then Amazon is the place to capture your reviews. If you have a review system on your website, then that’s where you’ll be sending people. Here’s how it works… … Read more