Jack Kapala These days everyone’s inbox is flooded with emails and it’s harder and harder to get noticed, much less get opened. I’ve been doing my own testing of what works and what doesn’t, and thought you might like to see the results. Optimize your “sender” or “from” field. Using a business name does not seem to … Read more
The more you discover about why people buy your products, the easier it is to influence them to buy more – or to persuade prospects to become new customers. Plus, the more of these reasons you can fulfill with your copy (without going overboard) the better your odds of making the sale. Here then are … Read more
First of all, let me clarify that introverts aren’t necessarily shy. They are, however, quieter than extroverts. Introverts talk plenty when they have something important to say, but they tend to stay quiet when the topic is small talk. Why? Because small talk isn’t important to them. Now, let’s say you have 2 salespeople – … Read more
People are nothing if not predictable. Let me give you an example: If you say to someone, “You’ve got a great job.” They will invariably tell you why it’s NOT great. But if you say to them, “You’ve got a lousy job.” They’ll tell you why it’s actually a very good job. Knowing the triggers … Read more
One of the biggest expenses for some businesses is advertising. Think about the auto repair shop, the kitchen cabinet maker, the plumber, etc. They can spend a small fortune each month running ads that might not even pay off. After all, what’s the reaction of most people to advertising? It’s disbelief. “Sure they say they’re … Read more
Something I come back to time and again is the importance of generating ideas, having ideas and then putting the best of those ideas to work. Every business you see and every invention you marvel at was at first someone’s idea. Every great blog post, piece of new content, information product, etc., all started as … Read more
“I Hereby Dub Thee, Super Duper Expert! Now Go Forth, Change the World & Prosper!” If only it were that easy to become an expert – just get someone to tap a sword on both your shoulders as you kneel and PRESTO! You are now the go-to person for your niche. Wait – it actually … Read more
Here’s how a typical Internet business works – you pick a niche, create a product and then find the audience to sell that product to. If it doesn’t sell, you do it all over again. If it does sell, you make more products to sell to those same people. Sounds logical, right?… Maybe not. Suppose … Read more
Staying focused is quickly becoming one of the greatest challenges online marketers face today. For example, you sit down to write an article and end up surfing the net for the rest of the morning… Or you’ve got an information product that you need to finish, but you check your email which leads to a … Read more
You’ve just entered a niche that’s brand new for you and you’ve got zero contacts. But you’re creating a product to sell and you need joint venture partners. So how do you get those all important JV’s when you don’t even have any contacts in the niche? Like this… First, make sure your product is … Read more