There is so much misinformation out there on article marketing, I want to try to set the record straight. Granted, some of this misinformation has been repeated so many times that you may be incredulous by what I’m about to tell you. Then again, you might be one of the savvy ones who see through … Read more
Do you want to close more sales on your website? Then you need to answer more objections. If you were selling vacuum cleaners door to door, you’d find that prospects have questions they need answered before they will buy. Those questions are actually objections, and a skilled salesman will welcome them and answer them in … Read more
I received an email the other day from a young man who has created six different products in four different niches – and sold a total of 37 copies. Not 37 copies of each – 37 copies all together. One of his products didn’t sell a single copy. Should he quit? Most people would say … Read more
Do you enjoy speaking and explaining things? Do you have a topic you’re knowledgeable about, even passionate about that others want to know more about? And do you know someone who can intelligently talk with you about that topic? Then you can make fantastic money by speaking. Here’s how… First, choose your topic. Use the … Read more
The right header can give your website a professional look, attracting attention from your visitors and even increasing your conversions. The header can set the tone for your entire page, and can help visitors decide to linger or leave. Obviously, you want to spend some time making your header look professional and convey exactly the … Read more
Just a quick thought – you see a guru using a particular service, doing a particular technique, sending out a certain email, etc. And you think, “Hey! If he’s doing it, then it must be the thing to do, right?” Well, not necessarily. Guru types make mistakes too. And because they are generally playing in … Read more
Why don’t your customers recommend you to their friends? It’s not because they don’t like you – if they didn’t like you or your products, they wouldn’t be buying from you. Nor is it because they don’t have time – we all naturally recommend things we like to friends. The reason they don’t recommend you … Read more
If you have a blog you might want to consider allowing others to post on it. Here’s why: 1. Guest bloggers create content for you, meaning you either a) don’t have to create as much content or b) you can have even more content on your blog without the extra work. 2. Guest bloggers know … Read more
Have no doubt, email marketing is still a huge powerhouse and offers perhaps the very best return on your time. So how can your emails have an even greater impact with your readers? Here are 5 tips for strengthening and adding power to content you create. Shorter is better. But not too short. Shorter sentences … Read more
A product’s name can often make the difference between best seller, and total dud. Here’s some tips to help you choose a name for your new product that tilts the odds of success in the marketplace in your favor. Make it memorable – Can someone recall the name 30 minutes after hearing it? If not, … Read more